Ellen Hyslop cofounded in 2017 The Gist, a sports media company geared toward female fans. Three years later, Haley Rosen founded Just Women's Sports, making Instagram content about, well, just women's sports. In the male-dominated sports media industry, these female founders have built sustainable and successful businesses around women in sports. In 2022, women's sports received 15% of all sports media coverage, a study by Wasserman's The Collective found. "Every single person at Just Women's Sports adds so much value and is so influential and impactful in the company," Rosen said.

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Persons: Ellen Hyslop, Gist, Haley Rosen, They're, Rosen, Billie Jean King, Hyslop, The Gist, That's, King, Kevin Durant, Allyson Felix, Abby Wambach, Sam Kerr, Kelley O'Hara, Elena Delle Donne, Haley, Michele Kang, Wasserman's, We're Organizations: Sports, Nike, Media, Comcast, Labs, King's Enterprises, Elysian Park Ventures, State, Brooklyn Nets, New York Liberty, Philadelphia 76ers, Washington